Mitigate Risk, Lead with Clarity
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PREVIOUSLY ISSUED EXECUTIVE ORDERS
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For continued reference these are the EOs targeting DEI
and LGBTQ+ protections that have been issued:
We will continue to monitor activities that relate to
these EOs either directly or indirectly.
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EXECUTIVE ORDERS & FEDERAL POLICY
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OVERVIEW As Chicago Women in Trades v. Trump is pending before
the U.S. Court of Appeals for the 7th Circuit, on September 25,
2025,
a coalition of 17 state attorneys general — led by Illinois,
California, and Massachusetts — filed an amicus brief supporting
legal challenges to Executive Order 14173 — Ending Illegal Discrimination and Restoring Merit-Based
Opportunity. The filing urges the appellate court to uphold a
lower-court injunction blocking enforcement of key provisions.
The brief
argues that EO 14173 is vague, exceeds executive authority, and threatens billions in federal funding for programs that
include DEI-related activities. It further contends that
the order improperly chills lawful nondiscrimination and
inclusion efforts undertaken by states, employers, and educational
institutions.
This builds directly on the litigation we first reported in Issue 6,
when a suit brought by Chicago Women in Trades led a federal judge
in Illinois to issue a temporary restraining order blocking the
Department of Labor from implementing EO 14173’s certification
requirement. That provision would have forced federal grant
recipients and contractors to certify that they do not operate DEI
initiatives deemed out of compliance with the administration’s
anti-DEI directives.
LEGAL INTERPRETATION
The amicus brief filed by 17 state attorneys general underscores the
breadth of legal opposition to Executive Order 14173. At issue is
whether the federal government can condition access to grants and
contracts on certifications that institutions do not operate DEI
programs deemed out of compliance with the order.
The states argue that well-designed DEI initiatives are lawful
under existing federal civil rights statutes, including Title VI
and Title VII, and often function as tools for compliance rather
than violations. They further contend that EO 14173 is unconstitutionally vague
under the Fifth Amendment, failing to define what constitutes a
“discriminatory DEI practice” and leaving contractors and grantees
without fair notice of what conduct is prohibited.
The brief also
raises First Amendment concerns, asserting that the order uses
funding as leverage to suppress the expression of institutional
values related to equity and inclusion. By threatening federal support for programs that advance
workforce diversity, education, and public welfare, the amici argue
the order not only exceeds executive authority but also undermines
state interests in economic development and autonomy.
BRIDGE POV The decision by 17 state attorneys general to intervene
directly underscores how much is at stake in the fight over
Executive Order 14173. At its core, the order seeks to redefine
lawful inclusion efforts as discriminatory — not by act of Congress,
but by executive fiat.
The multi-state brief pushes back against this inversion, making
clear that DEI initiatives are not violations of civil rights law
but tools for advancing compliance with it.
This is a critical moment for institutional autonomy. If the federal
government can force grant recipients and contractors to disavow DEI
as a condition of funding, it sets a precedent that values and
commitments can be dictated through financial leverage.
Defending inclusion is not only a legal question, but also a test
of whether institutions will capitulate to political bargaining or
uphold their missions.
ACTIONABLE STRATEGIES
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Review DEI Programs Through a Compliance Lens: Ensure existing initiatives are framed as advancing compliance
with Title VI, Title VII, and related statutes. Document how
programs strengthen equal opportunity and avoid rigid quotas
that courts have deemed unlawful.
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Prepare for Funding-Condition Risks: Identify
all federal grants or contracts subject to certification
requirements under EO 14173. Map the potential financial
exposure if certifications are challenged or refused, and
develop contingency plans.
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Coordinate Legal and Policy Advocacy: Engage
with peer institutions, state coalitions, and trade associations
to align strategies and share best practices in defending DEI.
Collective advocacy amplifies institutional positions and
provides strength in numbers against federal overreach.
See also: Lawsuit Filed by Chicago Women in Trades Leads to TRO
Blocking EO 14173 Certification Requirement (Issue #6)
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EXECUTIVE ORDERS & FEDERAL POLICY
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OVERVIEW
On September 27, the Federal Trade Commission (FTC) conditionally
approved Omnicom’s estimated $13.5 billion acquisition of
Interpublic Group (IPG), creating one of the largest advertising and communications
holding companies in the world.
Alongside divestitures to preserve competition,
the consent decree introduces novel restrictions on corporate
speech and coordination. The merged entity is prohibited from
requiring subsidiaries or affiliates to adopt unified positions
on diversity, equity, and inclusion (DEI) policies, climate
disclosures, or social responsibility statements.
In addition, both firms are
barred from initiating or coordinating brand safety block lists
or media exclusions based on political or ideological viewpoints,
with a narrow exception allowing agencies to honor explicit client
requests to avoid specific platforms.
Critics warn the
conditions amount to government overreach into enterprise
communications, effectively constraining how private firms set and
enforce corporate values. Supporters argue they are necessary safeguards against collusion in
the advertising market. Both Omnicom and IPG have indicated they are
evaluating potential grounds for appeal.
LEGAL INTERPRETATION
The FTC’s consent decree departs from traditional antitrust
remedies, extending beyond market structure into corporate
speech. In addition to requiring divestitures, it bars the merged firm
from mandating unified DEI, climate, or social policy positions
and from coordinating brand safety block lists based on political
or ideological factors.
The agency grounds its authority in Section 5 of the FTC Act, which
prohibits “unfair methods of competition.” Yet private firms have
historically retained broad discretion over viewpoint-based
advertising decisions, raising questions about whether conditions
tied to merger approval can restrict that discretion. Courts have
recognized that agreements reached under threat of regulatory denial
may still implicate constitutional rights, particularly under the
First Amendment.
The inclusion of a client-driven exception highlights this tension:
advertisers retain the freedom to make content decisions, while
agencies are restricted from embedding those choices into firmwide
policies.
BRIDGE POV The FTC’s decision underscores how regulatory leverage is being
used not only to shape competition but also to dictate how
companies articulate enterprise-wide values.
By prohibiting unified DEI or climate commitments and restricting
the use of brand safety block lists, the order pushes government
oversight into areas of corporate governance traditionally left to
boards and executives.
This is not new law. It is capitulation to conditions imposed
through merger review — conditions that raise direct risks to
freedom of speech and institutional autonomy.
It also has the potential to threaten client trust:
if agency values are compromised by imposed political ideologies,
brands may question whether those agencies can authentically
represent their values without putting reputation or business at
risk.
If regulators continue to extend such leverage, the long-term
consequence is an erosion of corporate independence in defining and
upholding institutional commitments.
ACTIONABLE STRATEGIES
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Reaffirm Institutional Autonomy: Publicly
restate your organization’s right to define its own values and
standards — making clear that enterprise-wide commitments to
DEI, climate, or governance are set by leadership, not by
political bargaining.
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Safeguard Trust Across Stakeholders: Ensure
transparency in how values-based decisions are made and
communicated. Clients, partners, and consumers need confidence
that your commitments are authentic and not compromised by
external political pressure.
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Scenario Plan for Regulatory Leverage: Prepare
governance playbooks for merger reviews, funding negotiations,
or other regulatory checkpoints where speech-related conditions
may surface. Being proactive allows institutions to defend their
autonomy while managing risk.
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OVERVIEW
On September 19, Trump issued a proclamation entitled Restriction on Entry of Certain Nonimmigrant Workers, imposing a $100,000 supplemental fee on every new H-1B visa
petition filed after September 21. The fee does not apply to renewals or existing visa holders, but
it represents the most expensive surcharge ever attached to an
employment-based visa.
The proclamation is one of the first major implementations
of Executive Order 14181 — Ending Abuse of Nonimmigrant Worker Programs and Restoring
Opportunities for American Workers, issued in March 2025. That order directed DHS and the State
Department to tighten employment-based visa programs, including
H-1B, and follows earlier enforcement actions we reported in Issues
17 and 22 under the Protecting U.S. Workers Initiative.
The administration has framed the new surcharge as a way to “restore
fairness” for American workers.
Business leaders warn instead that it will deter companies from
hiring global talent, accelerate offshoring of high-skill roles,
and weaken U.S. competitiveness in innovation. For industries heavily reliant on H-1B pipelines — including
technology, healthcare, engineering, and higher education — the fee
represents both a significant cost increase and a new barrier to
workforce planning.
LEGAL INTERPRETATION
The $100,000 surcharge on new H-1B petitions represents
an unprecedented use of executive authority to reshape
employment-based immigration. While presidents have broad discretion over visa issuance under
the Immigration and Nationality Act, attaching such a significant
fee as a condition of entry raises questions about statutory limits
and constitutional review under the Spending Clause.
The administration has justified the fee as a labor protection
measure, consistent with Executive Order 14181, which directed
agencies to curb perceived “abuses” of nonimmigrant worker programs.
However,
courts have historically scrutinized policies that appear to use
executive power to achieve outcomes not authorized by
Congress. Legal challenges are likely to test whether the surcharge
constitutes a permissible regulatory condition or an unlawful
barrier to entry.
For employers, the immediate impact is clear: higher costs and
uncertainty in workforce planning. For policymakers, the longer-term
issue is whether executive authority can be used to impose financial
barriers that effectively restrict lawful visa categories without
new legislation.
BRIDGE POV The new H-1B surcharge is not just a cost increase — it is a
signal of intent.
By imposing the steepest visa fee in history, the administration
is using executive authority to redefine when and how U.S.
companies may access global talent. This represents a sharp break from decades of bipartisan policy
that treated high-skill immigration as a driver of innovation and
competitiveness.
Access to international expertise can no longer be assumed.
The risk is not only higher expense, but also increased
volatility in workforce planning and a compromise to both growth
and innovation.
Ironically, this measure intended to protect American jobs may have
the unintended consequence of
accelerating the offshoring of high-skill work, forcing companies
to move research, engineering, and development roles abroad rather
than expand them at home.
ACTIONABLE STRATEGIES
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Quantify Talent Cost Exposure: Model the
impact of the $100,000 surcharge on your hiring plans, including
potential ripple effects on project budgets and timelines.
Identify functions most vulnerable to disruption if H-1B access
becomes prohibitively expensive.
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Diversify Workforce Pipelines: Strengthen
alternative recruitment channels, including partnerships with
U.S. universities, upskilling programs, and near-shore or remote
workforce strategies. Evaluate which functions could shift
abroad under cost pressure, and plan deliberately rather than
reactively.
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Reinforce Strategic Positioning: Communicate
to stakeholders — boards, employees, and investors — how your
institution will continue to access top talent while defending
innovation and competitiveness. Clarity of strategy reduces the
risk that workforce adjustments, including potential offshoring,
are perceived as destabilizing.
See also: DOJ Announces First Settlement Under New Enforcement
Priorities (Issue #17); DOJ Announces Second Settlement Under
Protecting U.S. Workers Initiative (Issue #22)
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OVERVIEW
Recent investigations, including congressional testimony and
independent digital forensics, show that
coordinated bot networks are amplifying controversies against
major consumer brands. These automated campaigns often surge immediately after a company
announces or defends commitments tied to DEI, LGBTQ+ inclusion, or
climate initiatives, creating the appearance of widespread backlash.
The manufactured volume can influence media coverage, rattle
investors, and pressure boards into rapid course corrections — even
when genuine consumer opposition is limited.
Experts warn that this distortion leaves companies vulnerable:
leadership decisions may be shaped by manipulated signals rather
than authentic market sentiment.
While bot amplification intensifies reputational risk,
it does not eliminate accountability. Analysts
stress that poor governance, inconsistent messaging, or abrupt
reversals by leadership remain central drivers of lasting damage. In
this sense, bots act as accelerants, not root causes — magnifying
vulnerabilities where institutional alignment is already weak.
LEGAL INTERPRETATION
There is currently no comprehensive federal law that directly
regulates the use of bot networks in cultural or consumer brand
debates. Certain statutes address digital fraud or foreign
interference, but most domestic bot activity aimed at amplifying
political or ideological messages falls outside existing legal
frameworks.
The legal exposure for companies arises indirectly.
Manufactured backlash can distort investor perceptions, creating
openings for shareholder lawsuits alleging boards failed to manage
reputational or ESG-related risks. Public statements made under
pressure — about boycotts, advertising, or product safety — may also
draw scrutiny if later deemed misleading, particularly under the
FTC’s authority to police deceptive practices.
The law does not distinguish between backlash that is organic and
backlash that is artificially generated, leaving companies
responsible for defending their practices under the same standards
regardless of how controversies emerge.
BRIDGE POV The amplification of backlash through bot networks shows how
manufactured signals can distort the operating environment for
brands. While companies cannot control these networks, they can control
their response.
Retreating from commitments under artificial pressure only
compounds reputational risk, signaling that values are
negotiable.
This is both a cautionary tale and a test of leadership. It is
critical to remain pragmatic and resist reacting to political
volatility, while also distinguishing authentic stakeholder
sentiment from manipulated noise.
The stronger the commitment to clear, consistent values, the less
vulnerable a company becomes to digitally engineered storms
designed to push it off course.
ACTIONABLE STRATEGIES
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Strengthen Signal Verification: Build systems
to assess whether online backlash reflects authentic consumer
sentiment or manipulated campaigns. Use digital forensics,
social listening, and third-party verification to guide
executive decision-making.
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Reinforce Values Consistency: Ensure internal
and external commitments on DEI, ESG, and brand purpose are
aligned. Consistency reduces the risk that hostile campaigns can
exploit gaps between what a company says and what it does.
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Prepare Crisis Playbooks: Develop response
protocols that differentiate between genuine stakeholder
concerns and manufactured pressure. Empower leaders and boards
to act with clarity rather than capitulation when digital noise
escalates.
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FEDERAL FUNDING & OVERSIGHT
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OVERVIEW
Two high-profile institutions are testing the limits of
federal DEI rollbacks in very different ways.
In Atlanta,
city officials confirmed that Hartsfield–Jackson
International Airport has forfeited $37.5 million in
Federal Aviation Administration grant funding after
refusing to certify compliance with new federal
conditions requiring recipients to disavow DEI
programs. Local leaders said the city would not dismantle
equity initiatives tied to airport operations, even at
the cost of losing federal support.
At the same time, the University of Notre Dame faces
intensifying scrutiny from both state and federal
authorities. After providing only a limited response to
Indiana Attorney General Todd Rokita’s initial request
for documents on its DEI policies, the university was
deemed non-responsive and issued Civil Investigative
Demands.
Notre Dame has maintained that it does not
discriminate on the basis of race or ethnicity, has
pledged to comply with the law, and points to its
Catholic identity and mission as central to its
values.
Its partial pushback has drawn additional s Office for
Civil Rights has now added Notre Dame to its list of
institutions under investigation for potential
violations of federal civil rights statutes.
Together, these developments highlight the stark choices
institutions now face: forfeiting resources to defend
autonomy, or navigating deepening probes into DEI
practices under shifting federal standards.
LEGAL INTERPRETATION
The Atlanta and Notre Dame cases underscore how
federal funding and investigative authority are being
leveraged to enforce new restrictions on DEI. In Atlanta, the Federal Aviation Administration tied
grant eligibility to certifications disavowing DEI
programs. While federal agencies have broad discretion
in setting grant conditions,
conditioning funds on ideological criteria raises
questions under the Spending Clause of the
Constitution and may be subject to legal
challenge.
At Notre Dame, state and federal investigations reflect
an expanded enforcement posture triggered by the
university’s limited response to the state attorney
general’s inquiry.
While Notre Dame has publicly affirmed its compliance
with civil rights laws and its commitment to equal
treatment, citing religious values, officials deemed
its assurances insufficient without accompanying
documentation. The Department of Education’s Office for Civil Rights
is empowered to investigate potential violations of
Title VI of the Civil Rights Act, which prohibits
discrimination on the basis of race, color, or national
origin in federally funded programs. Whether DEI
initiatives cross that line depends on how they are
structured — courts have distinguished between flexible
goals, which may be permissible, and rigid quotas, which
are not.
Together, these actions illustrate the dual
mechanisms of federal influence: withholding funds
through conditional grants and scrutinizing compliance
through civil rights investigations. Neither creates new law, but both extend regulatory
leverage in ways that directly test institutional
autonomy.
BRIDGE POV These developments reveal the escalating cost of
principle in the current environment. Atlanta’s decision to forfeit millions in federal
support shows that some institutions are unwilling to
dismantle DEI commitments, even when funding is at
stake. Notre Dame, by limiting its response to the
attorney general’s demands and affirming its own
commitments under Catholic values, illustrates a
different form of resistance — one that has triggered
expanded probes at both the state and federal level.
This is not neutral regulation — it is the use of
financial leverage and investigative authority to
reshape institutional values.
Leaders must recognize that capitulation under these
conditions does not resolve the conflict; it invites
further encroachment.
The lesson from Atlanta and Notre Dame is clear:
defending institutional autonomy may carry short-term
costs, but surrendering it risks long-term erosion of
freedom, mission, and trust.
ACTIONABLE STRATEGIES
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Assess Exposure to Conditional Funding: Review all federal and state funding streams for
new DEI-related conditions. Map the financial impact
of potential forfeitures so leadership is prepared
to make principled choices with clarity rather than
under duress.
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Strengthen Legal Readiness: Work
with counsel to evaluate how current DEI policies
align with Title VI and related civil rights laws.
Ensure programs are structured to withstand scrutiny
while maintaining commitments to equity.
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Communicate Institutional Resolve: Proactively articulate where your organization
stands on DEI and why. Clear communication with
stakeholders — employees, students, investors, and
communities — builds trust and resilience when
external pressure intensifies.
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COMMUNITY EVENTS
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The BRIDGE Community Call is a vibrant monthly gathering of
diversity, marketing, and business leaders committed to
driving systemic change within our organizations and the
industry at large.
Everyone is welcome to join us as we discuss a wide range
of critically important topics. Past topics include:
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The impact of the SCOTUS affirmative action ruling on
business
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How to leverage the Hispanic market for growth
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Building high-performing organizations including people
with differing abilities
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How AI is transforming the way we measure representation
in creative
Next Call: Thursday, October 30th, 12-1p ET
Where: Zoom [Sign up here]
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ABOUT PROJECT FORWARD
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Led by BRIDGE, Project FORWARD is a weekly leadership
briefing that distills the most consequential legal,
political, and reputational developments shaping DEI and
inclusive growth. Each issue provides legal
interpretation, BRIDGE’s point of view, and actionable
strategies to help leaders safeguard trust, anticipate
risk and make credible value-based decisions in a
volatile environment.
Who it’s for: CMOs, CCOs, Chief DEI
Officers, GCs, Heads of Risk, CHROs, and senior leaders
across DEI, marketing, brand, policy, and legal
functions.
FOR PAST ISSUES OF PROJECT FORWARD WEEKLY GUIDANCE PLEASE VISIT HERE.
*These Project FORWARD updates should not be
construed as legal advice or counsel. They are for
educational and instructive purposes only, to aid our
understanding about how best to actively continue our
mission in response to this moment.
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CA 92029
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