Bridge Website Icon SmartBrief Icon Bridge Instagram Icon Bridge LinkedIn Icon
WEEKLY ISSUE 58 | Apr 3, 2026
Project Forward Weekly Guidance

Mitigate Risk. Lead with Clarity.

IN THIS ISSUE

  • New Anti-DEI Order Targets Federal Contractors
  • Florida AG Threatens NFL Over Rooney Rule


ALSO INCLUDED

  • QUICK UPDATE: Penn Must Comply with EEOC Subpoena
  • QUICK UPDATE: Judge Again Extends Halt on College Race Data Collection
  • QUICK UPDATE: EEO Leaders Challenge GSA's DEI Certification Proposal

PREVIOUSLY ISSUED EXECUTIVE ORDERS

For continued reference these are the EOs targeting DEI and LGBTQ+ protections that have been issued:

  • Ending Radical and Wasteful Government DEI Programs and Preferencing: Executive Order # 14151

  • Ending Illegal Discrimination and Restoring Merit-Based Opportunity: Executive Order # 14173

  • Defending Women from Gender Ideology Extremism and Restoring Biological Truth to the Federal Government: Executive Order #14168

 

We will continue to monitor activities that relate to these EOs either directly or indirectly.

EXECUTIVE ORDERS & FEDERAL POLICY

­ ­ ­
­

New Anti-DEI Order Targets Federal Contractors

  • Executive Order #14398: Addressing DEI Discrimination by Federal Contractors 

  • LDF Condemns Trump Administration Executive Order Mandating the Elimination of DEIA in Federal Contracts

 

OVERVIEW

On March 26, 2026, Trump signed Executive Order 14398, “Addressing DEI Discrimination by Federal Contractors.” The order requires all executive departments and agencies subject to the Federal Property and Administrative Services Act to incorporate a mandatory clause into federal contracts, subcontracts, and lower-tier subcontracts prohibiting what it defines as “racially discriminatory DEI activities.” Agencies are directed to implement the clause within 30 days, establishing a compliance deadline of April 25, 2026.


The order defines “racially discriminatory DEI activities” as disparate treatment based on race or ethnicity in recruitment, employment, contracting, program participation, and the allocation of resources. It further defines “program participation” to include training, mentoring, leadership development, educational opportunities, and contractor-sponsored groups or associations. The order provides an express definition of the DEI-related conduct it prohibits.


The order applies across all tiers of federal contracting and requires contractors to comply with the contractual clause, provide records upon request, and meet reporting obligations as defined in the contract. It states that noncompliance may result in cancellation, termination, or suspension of contracts, as well as debarment from future federal contracting. The order also directs the Attorney General to prioritize enforcement through the False Claims Act and establishes compliance with the clause as material to federal payment decisions.


Following the order’s issuance, the NAACP Legal Defense Fund publicly condemned the measure, stating that it mischaracterizes lawful equal opportunity programs and emphasizing that existing civil rights laws have not changed.


LEGAL INTERPRETATION

Executive Order 14398 operates through the federal government’s procurement authority under the Federal Property and Administrative Services Act, directing agencies to impose new contractual requirements on federal contractors and subcontractors. These requirements do not amend existing civil rights statutes but instead establish additional compliance obligations as a condition of receiving federal funds.


The order adopts “disparate treatment” as the operative standard for defining prohibited conduct. Disparate treatment is a well-established legal concept under Title VII of the Civil Rights Act of 1964 and has been interpreted by courts to mean treating individuals differently based on protected characteristics such as race or ethnicity. Title VII continues to govern employment discrimination and permits inclusion-related programs provided they do not result in unlawful disparate treatment.


By incorporating this standard into federal contracting requirements, the order creates a contractual compliance framework that agencies may enforce through procurement mechanisms. Contractors are required to adhere to the clause as a condition of payment, and the clause applies across all tiers of contracting through required flow-down provisions to subcontractors.


The order’s designation of compliance as material to federal payment decisions creates potential exposure under the False Claims Act. Contractors that submit claims for payment while not in compliance with contractual requirements may face civil liability, including financial penalties and enforcement actions led by the Department of Justice.


As an executive action, the order is subject to legal challenge. Potential areas of dispute include the scope of executive authority over federal contracting, the interpretation of “discriminatory” conduct as defined in the order, and the interaction between these contractual requirements and existing statutory civil rights protections.


BRIDGE POV

Disparate treatment is a well-established legal concept and the primary theory of discrimination under Title VII of the Civil Rights Act of 1964. It refers to intentional discrimination where an employer treats an employee differently based on protected characteristics like race, sex, or religion.


Additionally, the EO includes language referencing “racial preferences” and “racially segregated” programs, which are also not new under Title VII.


All this order does is reinforce existing law under the framing of DEI discrimination and reflects a broader misunderstanding of how inclusion strategies are actually designed to operate.


What is being challenged here is not the legality of DEI itself, but whether programs are structured in a way that can withstand the current scrutiny.


Well-designed inclusion efforts that are open, consistently applied, and grounded in established legal standards remain lawful.


ACTIONABLE STRATEGIES

  1. Assess access and participation in practice: Ensure leaders understand how programs operate day to day, including who can participate and how opportunities are allocated, and confirm access is not limited based on protected characteristics.

  2. Apply the disparate treatment standard: Review programs, policies, and decisions using the established legal test to ensure individuals are not treated differently based on race, sex, or religion

  3. Strengthen program design and governance: Align legal, HR, and business leadership to ensure programs are clearly defined, consistently applied, and able to withstand scrutiny.

See also: Federal Court Pauses Significant Portion of Trump's Executive Orders (Issue 1); Budget Bill Defunds Office of Federal Contract Compliance Programs (Issue 20); Fourth Circuit Declines Facial Challenge to Anti-DEI Orders, Keeps Door Open for Future Legal Action (Issue 52); DOJ Outlines Antidiscrimination Enforcement Strategy Under False Claims Act (Issue 53)

­
­ ­ ­

WORKFORCE & EMPLOYMENT

­ ­ ­
­

Florida AG Threatens NFL Over Rooney Rule

  • Florida attorney general calls on NFL to cast aside minority coaching rule 


OVERVIEW

On March 25, 2026, Florida Attorney General James Uthmeier sent a formal letter to NFL Commissioner Roger Goodell demanding that the league suspend the Rooney Rule for its three Florida franchises, the Miami Dolphins, Tampa Bay Buccaneers, and Jacksonville Jaguars, by May 1, 2026, or face potential enforcement action under the Florida Civil Rights Act.


The letter asserts that the Rooney Rule, which requires teams to interview underrepresented candidates for certain coaching and senior football operations roles, may constitute unlawful discrimination by requiring consideration of candidates based on protected characteristics. The Attorney General requested information regarding how the policy is implemented in practice, including how candidates are identified and evaluated.


The Rooney Rule, first adopted in 2003 and expanded over time, applies to hiring processes but does not mandate specific hiring outcomes. The NFL has stated that the policy is intended to broaden candidate pools and ensure diverse consideration in hiring decisions.

At the league’s Annual Meeting on March 31, 2026, Commissioner Roger Goodell stated that the NFL does not plan to eliminate the Rooney Rule and believes it is “consistent” with applicable law and will continue to be used to help “bring in the best talent.”


LEGAL INTERPRETATION

The Florida Attorney General’s letter relies on existing federal and state anti-discrimination law, including Title VII of the Civil Rights Act of 1964 and the Florida Civil Rights Act, both of which prohibit disparate treatment based on protected characteristics such as race and sex. The legal question raised is whether a requirement to include candidates from specific demographic groups in a hiring process constitutes unlawful discrimination.


The Rooney Rule requires teams to interview minority candidates but does not mandate hiring decisions or outcomes. Under current law, employers may take steps to broaden candidate pools and ensure inclusive recruitment practices, provided those efforts do not result in employment decisions being made on the basis of protected characteristics.


The enforcement posture outlined in the letter signals potential state-level action tied to hiring practices within Florida-based teams. If pursued, such action would test how anti-discrimination laws are applied to policies designed to expand consideration of candidates without imposing selection requirements.


As with other recent challenges to diversity-related policies, the central legal issue is how courts and enforcement agencies interpret the distinction between inclusive recruitment practices and prohibited disparate treatment under existing civil rights law. The NFL has stated that it believes the Rooney Rule is consistent with applicable law.


BRIDGE POV

The Rooney Rule does not require hiring decisions based on race. It requires that candidate pools include broader representation.


Under Title VII, the line has always been clear. Employers cannot make employment decisions based on protected characteristics. At the same time, efforts to expand outreach and ensure a wider range of candidates are considered have been a common part of recruiting practices.


As Commissioner Goodell asserted, “One thing that doesn’t change is our values, and we believe that diversity has been a benefit to the National Football League.”


The intent is straightforward: broaden the pool of candidates, strengthen the quality of consideration, and ultimately ensure teams are selecting from the strongest available talent.


ACTIONABLE STRATEGIES

  1. Separate candidate slate requirements from selection decisions: Ensure efforts to broaden candidate pools do not influence how final hiring decisions are made.

  2. Review how candidates are sourced and evaluated: Confirm recruiting processes are consistent, job-related, and applied uniformly across all candidates.

  3. Document decision-making at the point of hire: Maintain clear records showing hiring decisions are based on qualifications and role-specific criteria, not protected characteristics.


See also: EEOC Releases Technical Assistance Documents Identifying Potentially Unlawful DEI Practices (Issue 4); Florida Legislature Passes Bill Banning Local Government DEI Programs (Issue 55)

­
­ ­ ­

 COURTS & LITIGATION

­ ­ ­
­

Penn Must Comply with EEOC Subpoena

  • Judge allows Trump subpoena collecting info on Jewish students, faculty at Penn 


On March 31, 2026, a federal court ordered the University of Pennsylvania to comply with an EEOC subpoena related to an investigation into alleged antisemitism affecting Jewish employees. The subpoena requires the university to produce names and contact information tied to complaints and participation in related campus programs and surveys. The court rejected the university’s constitutional challenges, allowing the EEOC’s Title VII investigation to proceed, and ordered compliance by May 1, 2026. The university has indicated it plans to appeal.


See also: Issue 55, Court Tests EEOC Subpoena Power in UPenn Antisemitism Probe

­
­ ­ ­

 COURTS & LITIGATION

­ ­ ­
­

Judge Again Extends Halt on College Race Data Collection

  • US judge gives universities in 17 states more time to comply with Trump race data demands


On March 24, 2026, U.S. District Judge F. Dennis Saylor IV extended for a second time the temporary restraining order blocking enforcement of a Department of Education directive requiring colleges in 17 states to provide detailed race-based data. The court moved the compliance deadline to April 6, 2026, allowing additional time for briefing as it considers whether to issue a preliminary injunction. The pause applies to institutions connected to the 17 plaintiff states.


See also: Trump Administration Adopts New Reporting Requirement for Colleges and Universities to Ascertain Whether Race Is Being Used in Admissions (Issue 25); 17 States Sue to Block Federal Admissions Data Requirement (Issue 56)

­
­ ­ ­

 FEDERAL FUNDING & OVERSIGHT

­ ­ ­
­

EEO Leaders Challenge GSA's DEI Certification Proposal

  • System for Award Management Registration Requirements for Financial Assistance Recipient


On March 30, 2026, a coalition of former federal civil rights officials submitted formal comments urging the General Services Administration to withdraw a proposed update to System for Award Management (SAM) registration requirements. The proposal would require recipients of federal funds to certify compliance with executive orders related to DEI. The group argued the certification lacks clarity on what is required and could expose organizations to False Claims Act liability tied to DEI-related representations. The comments call for the proposal to be withdrawn or revised to align with existing federal anti-discrimination law.


See also:  Former EEOC Leaders Warn Employers as Federal Agencies Escalate Efforts to Recast DEI as Unlawful (Issue 41); GSA Proposes Anti-DEI Certification Requirement for Federal Funding Recipients (Issue 52); Former Officials Launch "Shadow EEOC" (Issue 56)

­
­ ­ ­

COMMUNITY EVENTS

 BRIDGE26: Beyond the Line is where inclusion turns from intention into performance fueling innovation, resilience, and growth. It’s where workplace culture and marketplace impact advance together.


From Inclusive AI and Marketing to the CDO Role Reimagined to How Brands Win with Inclusion and the Legal State of the Union, the BRIDGE26 agenda is built around everything leaders need to move inclusion from intention to performance. 


And the incredible speaker lineup represents the most visionary inclusion, marketing and business leaders who are redefining what growth looks like, and how it’s led, including:


  • Rob Edwards, Writer, Producer, Filmmaker, The Princess and the Frog
  • Alicin Williamson, Chief Diversity & Culture Officer, Yahoo!
  • Jenny Yang, Former Chair EEOC, Partner, Outten & Golden
  • Donna Dozier Gorden, Head of Inclusion & Diversity, Americas, H&M
  • Dr. Omar Rodríguez Vilá, Professor in the Practice of Marketing, Emory University
  • Ron Mendez, EVP, Cultural Investment & Strategy Lead, WPP Media
  • Brandon Thompson, VP of Diversity & Inclusion, NASCAR
  • Lori Goode, CMO, Index Exchange


Join us May 3–5 in Newport Beach.

REQUEST YOUR INVITATION

ABOUT BRIDGE FORWARD

­ ­ ­
­

Led by BRIDGE, FORWARD is a weekly leadership briefing that distills the most consequential legal, political, and reputational developments shaping DEI and inclusive growth. Each issue provides legal interpretation, BRIDGE’s point of view, and actionable strategies to help leaders safeguard trust, anticipate risk and make credible value-based decisions in a volatile environment.
 

Who it’s for: CMOs, CCOs, Chief DEI Officers, GCs, Heads of Risk, CHROs, and senior leaders across DEI, marketing, brand, policy, and legal functions.

 

FOR PAST ISSUES OF BRIDGE FORWARD WEEKLY GUIDANCE PLEASE VISIT HERE.

 

*These BRIDGE FORWARD updates should not be construed as legal advice or counsel. They are for educational and instructive purposes only, to aid our understanding about how best to actively continue our mission in response to this moment.

­
­ ­ ­
­
­

BRIDGE

1276 Auto Park Way Suite D, PMB 183, Escondido, CA 92029

This email was sent to {{ contact.EMAIL }}

You've received it because you've subscribed to our newsletter.

Update your preference | Unsubscribe