• BRIDGE24 - Inclusion is Good for Business - May 5-7, 2024 | La Jolla, CA

    Get actionable DEI and inclusion strategies from the top diversity, marketing, and business executives driving systemic change.

    BRIDGE24 - Inclusion is Good for Business

    Launched in 2023 with an incredible NPS score of 91.3, the annual BRIDGE 2 ½ day retreat is curated specifically for Chief Diversity Officers, CMOs, CEOs and other senior leaders. Focused on how you can future-proof your business by maximizing inclusion for growth, BRIDGE24 will provide you with a framework of practices steeped in research and business capabilities to build inclusive brands and companies across the workplace and marketplace.

    By unlocking the powerful collaboration between CDOs, CMOs, and CEOs, at the retreat and in your own organization, we will guide you on how to decentralize inclusion by shifting its dependency away from individuals, functions or beliefs to placing it squarely on concrete operating policies, processes, and practices. We will work together to create actionable breakthrough ideas and innovations to forge ahead in dismantling barriers and driving systemic change for every individual to thrive based on who they truly are as valued contributors.

    And, together with our rising stars, we will define the future for the next generation, who are more committed than ever to social causes, racial justice and an expectation that it is the role of companies to make the world a better place.Get ready for an extraordinary retreat where you will walk away invigorated and galvanized to build a more inclusive industry.

    View the 2024 Agenda

    • Sunday, May 5

      • 12:00 PM - 1:00 PM
        BRIDGE Board of Directors Lunch
        BRIDGE Board of Directors Lunch
      • 1:00 PM - 4:00 PM
        BRIDGE Board of Directors Meeting
      • 6:00 PM - 7:00 PM
        Cocktails and Connections
        Cocktails and Connections
      • 6:15 PM - 6:30 PM
        Welcome to BRIDGE24
        Sheryl Daija
        Sheryl Daija
        CEO & Founder
      • 7:00 PM - 7:45 PM
        Keynote Speaker
      • 8:00 PM - 9:30 PM
        Cinco de Mayo Celebration and Dinner

        In partnership with:

        AdsMovil
        Cinco de Mayo Celebration and Dinner
      • 8:45 PM - 9:00 PM
        The Power of Finding your Why
        Walter T. Geer
        Walter T. Geer
        Chief Creative Officer, Innovation North America
        The Power of Finding your Why
      • 9:15 PM
        Firepits and Friendships
        Firepits and Friendships
    • Monday, May 6

      • 7:45 AM - 8:45 AM
        Breakfast
        Breakfast
      • 9:00 AM - 9:10 AM
        BRIDGE Board of Directors Chair Welcome
        Jonita Wilson
        Jonita Wilson
        Chief Diversity Officer
      • 9:10 AM - 9:20 AM
        BRIDGE Welcome
        Sheryl Daija
        Sheryl Daija
        CEO & Founder
      • 9:20 AM - 9:50 AM
        Session 1: Keynote Fireside Chat
        How the Change Happens: The Intersection between Marketing, Business and DEI Practices
      • 9:50 AM - 10:20 AM
        Session 2A: Inclusion: The New Brand Metric - Brands are 23 years behind
        By 2045, the white community will be less than 50% of the overall US population. Additionally, Black Americans, Hispanic Americans, Asian Americans and Indigenous Americans yield $3 Trillion in buying power. The LGBTQIA+ community holds an estimated $3.9 Trilion and people with differences in abilities have close to $500 Billion in buying power. Yet brand marketers are an alarming 23 years behind in their representation of these core groups. In this session, we will reveal ground breaking research that shares the representation of these populations across the top 200 brands and will have a candid discussion of the moves brands need to make to catch up!
        Dr. Omar Rodríguez-Vilá
        Dr. Omar Rodríguez-Vilá
        Professor in the Practice of Marketing and the Director of Education / Business & Society Institute, Goizueta Business School
        Moderator:
        Yin Woon Rani
        Yin Woon Rani
        CEO/CMO
      • 10:20 AM - 11:00 AM
        Session 2B: Inclusion is Good for Business
        Joy Allen-Altimare
        Joy Allen-Altimare
        Chief Revenue Officer
        George-Axelle Broussillon Matschinga
        George-Axelle Broussillon Matschinga
        Vice President of Diversity, Equity & Inclusion
      • 11:00 AM - 11:10 AM
        BRIDGE Stories
        BRIDGE Stories
      • 11:10 AM - 11:30 AM
        Mix and Mingle
        Mix and Mingle
      • 11:30 AM - 12:00 PM
        Session 3: The Future of Work: The Impact of GenZ, AI and Hybrid Work

        Since the pandemic, the world of work has significantly transformed so what does the Future of Work look like? We believe there are three major influences: GenZ is predicted to constitute 23% of the global workforce by 2024 and they are also estimated to be the most ethnically diverse generation. Having witnessed their Gen X parents endure struggles in the workplace first-hand, this vibrant generation is fresh with ideas and the creativity to make a tangible difference in the future workplace and its culture. According to EY's recently released “Work Reimagined Survey,” GenAI is “expected to have an outsized impact on the labor market, on career and learning pathways, and on the realities of work.” And remote work is also changing, much to the dismay of many employees who favor the remote lifestyle of the pandemic. 100% remote work is becoming less common, with the pendulum shifting towards hybrid models.

        Ziad Ahmed
        Ziad Ahmed
        Founder & CEO
        Geraldine White
        Geraldine White
        Chief Diversity Officer
        Jeremy Fain
        Jeremy Fain
        CEO & Co-Founder
        Moderator:
        Jennifer Warren
        Jennifer Warren
        VP, Global Brand Marketing and Communications
      • 12:00 PM - 12:10 PM
        BRIDGE Stories
        BRIDGE Stories
      • 12:10 PM - 12:40 PM
        The Impact of the SCOTUS Affirmative Action Decision on Business and the ways to Continue to Build towards Equity
        On June 29, 2023, the Supreme Court of the United States (SCOTUS) overturned Affirmative Action, a decision that ended the ability for public or private universities to consider race, and the end goal of racial diversity, in their practice and process of admissions. While the ruling applied specifically to educational institutions, the business community has and will continue to absorb the downstream effects of racially unjust systems and structures that perpetuate unequal access to education and opportunities for historically marginalized populations. While this was undoubtedly a blow to progress, Kenji Yoshina “believes the court has left plenty of room to continue advancing diversity and inclusion in the workplace.” He further believes that diversity and inclusion initiatives extend beyond the policies that travel under the moniker of affirmative action including at least three varieties of diversity and inclusion: debiasing work, ambient work, and universal work.
        Kenji Yoshino
        Kenji Yoshino
        Chief Justice Earl Warren Professor of Constitutional Law
        Moderator:
        Jessica Golden Cortes
        Jessica Golden Cortes
        Partner
      • 12:40 PM - 12:50 PM
        BRIDGE Stories
        BRIDGE Stories
      • 12:55 PM - 1:55 PM
        Lunch
        Lunch
      • 2:00 PM - 2:50 PM
        Workshops In the Round
        • In the Round: Workshop 1
          Facilitated by:
          Mark Walker
          Mark Walker
          Co-Founder, Chairman and CEO
        • In the Round: Workshop 2
          Facilitated by:
          Justin Grant
          Justin Grant
          Head of Community Development and National Partnerships
        • In the Round: Workshop 3
          Facilitated by:
          Jeremy Fain
          Jeremy Fain
          CEO & Co-Founder
      • 2:50 PM - 3:00 PM
        Mix and Mingle
        Mix and Mingle
      • 3:00 PM - 3:50 PM
        Workshops In the Round
        • In the Round: Workshop 4
          Facilitated by:
          Louisa Wong
          Louisa Wong
          CEO
        • In the Round: Workshop 5
          Inclusive Creative and Innovation
          Facilitated by:
          Yin Woon Rani
          Yin Woon Rani
          CEO/CMO
          Geoff Edwards
          Geoff Edwards
          Executive Creative Director
        • In the Round: Workshop 6
          Facilitated by:
          Elise James-DeCruise
          Elise James-DeCruise
          Chief Equity Officer
      • 4:00 PM - 4:50 PM
        Community Sessions
        Open Mic In the Round
        • Session 1
          DEI Leaders
        • Session 2
          Marketing and Business Leaders
        • Session 3
          Rising Stars
      • 4:45 PM - 6:00 PM
        Your Time
      • 6:00 PM - 6:45 PM
        Cocktails and Connections
        Cocktails and Connections
      • 6:45 PM - 9:00 PM
        Cultural Immersion Dinner

        In partnership with:

        Discover
        Cultural Immersion Dinner
      • 9:00 PM - 10:00 PM
        After Party
        After Party
      • 10:00 PM
        Firepits and Friendships
        Firepits and Friendships
    • Tuesday, May 7

      • 7:45 AM - 8:45 AM
        Breakfast
        Breakfast
      • 9:00 AM - 9:05 AM
        BRIDGE Welcome Remarks
        Sheryl Daija
        Sheryl Daija
        CEO & Founder
      • 9:05 AM - 9:35 AM
        Session 1: Opening Keynote
      • 9:35 AM - 10:05 AM
        Session 2: Inclusion as the Next CEO Imperative = Increased Profitability
        Seasoned executives understand that inclusion and equity across the workplace, workforce and marketplace will lead to a stronger, more sustainable future on a global basis. We are at an inflection point for brands to choose to remain relevant or to disappear into infamy as the shift in racial and gender diversity is inevitable and the need for greater accessiblity for those with differing abilities an imperative. Those CEOs who recognize the competitive of advantage of applying the same rigor against inclusion as they do their other business practices will drive accelerated growth at scale leading to increased performance and impact. Building inclusive companies is a societal issue and bold action from the business community - especially CEOs - in modeling purposeful, authentic and inclusive leadership for the rest of the organization will open up a world of opportunity, innovation, creativity and yes profitability.
        Moderator:
        Kirk McDonald
        Kirk McDonald
        Former Chief Executive Officer
      • 10:05 AM - 10:35 AM
        Session 3: The Future of Inclusive Marketing is Now: Achieve your Brand's Full Growth Potential
        Inclusive Media Buying has been identified as a critical gap in the building of an inclusive brand. Inclusive Media Planning has long been a challenge for the industry and falling under rubric of Multicultural Marketing, a clear misnomer. However, as much dialog as there has been, the ecosystem still does not function as efficiently or effectively as it should. There is confusion, inconsistencies, a lack of attribution models and inequitable structures that contribute to stilted success. This session will explore the why, what and how of Inclusive Media and Marketing, and its business imperative for brands to achieve their full growth potential.
        Ronald Mendez
        Ronald Mendez
        EVP Cultural Investment & Strategy Lead
        Brianne Boles-Marshall
        Brianne Boles-Marshall
        Diversity Media Strategy & Investment Lead
        Moderator:
        Jessica Ricaurte
        Jessica Ricaurte
        Chief Revenue Officer
      • 10:35 AM - 10:55 AM
        Mix and Mingle
        Mix and Mingle
      • 11:15 AM - 11:45 AM
        Session 4: Embedding Inclusion in Product Development is no Longer a Choice, It is a Necessity
        Centering inclusion in product design is more than a philosophy, it is a strategic imperative to future proof your business to thrive in our ever evolving world. By designing your products for human diversity and equity, to be accessible and usable by individuals with differing backgrounds, abilities, and needs, you eliminate barriers to entry, create deeper and long lasting brand loyalty and increase innovation and creativity way beyond the status quo. This inclusive approach to creating products that cater to a broad range of consumers, results in a significant expansion of your brand's potential customer base creating a clear competitive advantage for business growth.
      • 11:45 AM - 12:15 PM
        Session 5
      • 12:40 PM - 12:45 PM
        Closing Remarks
        Sheryl Daija
        Sheryl Daija
        CEO & Founder
      • 1:00 PM - 2:15 PM
        Picnic Lunch
        Picnic Lunch
      • 2:30 PM - 4:30 PM
        Activities
        • Wine Tasting
          Wine Tasting
          Sample and learn about locally made wine.
        • Kayaking
          Kayaking
          Join your fellow attendees for some fun in the sun!
        • Arts & Crafts
          Arts & Crafts
          Practice your arts & crafting skills or learn something new!

    2024 Speakers Include

    Dr. Bertice Berry
    Dr. Bertice Berry
    Sociologist and Best-Selling Author, Named Comedian of The Year, Lecturer of the Year and Entertainer of the Year
    Ziad Ahmed
    Ziad Ahmed
    Founder & CEO
    Joy Allen-Altimare
    Joy Allen-Altimare
    Chief Revenue Officer
    Brianne Boles-Marshall
    Brianne Boles-Marshall
    Diversity Media Strategy & Investment Lead
    Jessica Golden Cortes
    Jessica Golden Cortes
    Partner
    Sheryl Daija
    Sheryl Daija
    CEO & Founder
    Geoff Edwards
    Geoff Edwards
    Executive Creative Director
    Jeremy Fain
    Jeremy Fain
    CEO & Co-Founder
    Walter T. Geer
    Walter T. Geer
    Chief Creative Officer, Innovation North America
    Justin Grant
    Justin Grant
    Head of Community Development and National Partnerships
    Elise James-DeCruise
    Elise James-DeCruise
    Chief Equity Officer
    George-Axelle Broussillon Matschinga
    George-Axelle Broussillon Matschinga
    Vice President of Diversity, Equity & Inclusion
    Kirk McDonald
    Kirk McDonald
    Former Chief Executive Officer
    Ronald Mendez
    Ronald Mendez
    EVP Cultural Investment & Strategy Lead
    Jessica Ricaurte
    Jessica Ricaurte
    Chief Revenue Officer
    Dr. Omar Rodríguez-Vilá
    Dr. Omar Rodríguez-Vilá
    Professor in the Practice of Marketing and the Director of Education / Business & Society Institute, Goizueta Business School
    Mark Walker
    Mark Walker
    Co-Founder, Chairman and CEO
    Jennifer Warren
    Jennifer Warren
    VP, Global Brand Marketing and Communications
    Geraldine White
    Geraldine White
    Chief Diversity Officer
    Jonita Wilson
    Jonita Wilson
    Chief Diversity Officer
    Louisa Wong
    Louisa Wong
    CEO
    Yin Woon Rani
    Yin Woon Rani
    CEO/CMO
    Kenji Yoshino
    Kenji Yoshino
    Chief Justice Earl Warren Professor of Constitutional Law

    Interested in taking the stage?

    Join Us at BRIDGE24

    Registration is by invitation. Please request an invite below.
    Save $200 with Early Bird pricing through April 4, 2024.

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    DEI Leaders

    Early Bird Rate
    $1,999 $1,799

    Marketing and Business Leaders

    Early Bird Rate
    $2,999 $2,799

    A DEI Leader + a Marketing/Business Leader from the same company

    Early Bird Rate - Two Tickets Total
    $4,499 $4,299

    If you’re interested in pricing for 3+ people from same company, please email [email protected].

    Who should attend BRIDGE24

    At BRIDGE we are committed to bringing together diversity, marketing and business leaders to unlock a powerful collaboration to drive real change.

    Please join us if you’re a:

    Request An Invite


    Why Sponsor Bridge 2024

    Give Back with Authentic Cultural Experiences and Thought Leadership Opportunities

    In keeping with our mission to make the world a better place, every BRIDGE partnership package is curated intentionally and thoughtfully.

    • Products, swag, giveaways support an underrepresented community or charitable organization
    • Experiences are curated to authentically celebrate diverse cultures
    • Activities are designed in support of the community

    For more information on BRIDGE24 Partnership Opportunities:

    Click here


    Who’s Your RISING STAR?

    BRIDGE24 is where ideas flow, connections are made, and the future of inclusion as a business strategy is shaped. With your registration, you can nominate a RISING STAR to join our annual retreat and give them the experience of a lifetime. Eligible candidates should represent an underrepresented community, have 5-7 years of impactful experience, and be eager to contribute their unique perspectives to our community.

    Send your nomination by March 22, 2024. Act fast, just 5 spots left!

    Our 2024 Steering Committee

    Co-Chair
    Jonita Wilson
    Jonita Wilson
    Chief Diversity Officer
    Discover Financial
    Co-Chair
    Jessica Ricaurte
    Jessica Ricaurte
    Chief Revenue Officer
    Adsmovil
    Peter Blacker
    Peter Blacker
    EVP, Streaming & Data Products, Head of Diversity, Equity & Inclusion, Advertising & Partnerships
    NBCUniversal
    Lori Goode
    Lori Goode
    Chief Marketing Officer
    Index Exchange
    Diana Haussling
    Diana Haussling
    SVP - GM, Consumer Experience & Growth
    Colgate-Palmolive
    Yin Woon Rani
    Yin Woon Rani
    CEO/CMO
    milkPEP
    Randi Stipes
    Randi Stipes
    Chief Marketing Officer
    The Weather Company
    Leslie Waller
    Leslie Waller
    Former VP, Marketing
    Campbells
    Jennifer Warren
    Jennifer Warren
    VP, Global Brand Marketing and Communications
    Indeed
    Mark Walker
    Mark Walker
    Co-Founder, Chairman and CEO
    Direct Digital Holdings

    Highlights from BRIDGE 2023

    BRIDGE 2023 Attendee stats
    • Deborah

      I am coming away from this event feeling really optimistic. This is actually one of the few events that I've been to where the lens has been mission-driven. I'm feeling really refreshed by what I'm seeing and inspired by all the people here.”

      Deborah Yeh, Global Chief Marketing Officer, Sephora

    • Randi

      There are good industry events - even some great ones. And then there are experiences that fundamentally change how we think, how we act, how we lead. #BRIDGE2023 was an experience. ”

      Randi Stipes, Chief Marketing Officer, The Weather Company

    • Elise

      This was an amazing experience, Sheryl and team. I feel so full right now. It's easy to get defeated when you are doing this work, so I want to thank you for holding space for us to give back and share.”

      Elise James-DeCruise, Chief Equity Officer, AdCouncil

    • David

      I was delighted and honored to join Bridge 2023 today for a powerful conversation about the critical role CEOs play in building DE&I into their company's core strategic and operational priorities.”

      David Kenny, Executive Chairman, Nielsen

    BRIDGE24 Attendees Include

    9700 N. Torrey Pines Road
    La Jolla, CA 92037
    (858) 412-0500 | estancialajolla.com
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      Follow your sense of whimsy into San Diego’s secret garden getaway.

      Lose yourself in Southern California’s golden rays at Estancia La Jolla Hotel & Spa, a hacienda-style resort nestled between San Diego’s seaside villages of La Jolla and Del Mar. Exuding warm service and the sun-drenched charm of rancho-inspired architecture, this AAA Four Diamond boutique hotel and 2022 Condé Nast Readers’ Choice Award winner features 10 acres of lush gardens, quiet courtyards, and adobe fireplaces. Meandering pathways lead to 210 casually elegant garden guest rooms and suites, plus world-class amenities, a full-service spa, locally beloved programming and events, and a selection of dining destinations.

      The Estancia Experience

      From the moment you pull into our terra cotta brick-lined private drive, the sumptuous flora, fauna, and hacienda-style surroundings will transport you. Surprisingly centrally located to San Diego’s premier seaside village of La Jolla, Estancia La Jolla and its charming grounds, salt-water pool, and decidedly enchanting spa are one-of-a-kind.


      Hotel Reservations

      BRIDGE has secured a special group rate so don’t wait to reserve your room using our special room block or call 858-412-0100 and mention BRIDGE24. To qualify for the special rate, you must book by April 9th!

      Or call (858) 412-0100 using the group code “BRIDGE24”


      Travel Information

      San Diego International Airport is approximately a 25-minute drive from the Estancia La Jolla Hotel.

      BRIDGE24 Partners

      adsmovil
      discover
      fidelity
      indeed
      cognitiv
      directdigital
      hilton
      jpmorganchase
      milkpep
      extreme-reach
      adcouncil
      canela
      nielsen

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