• BRIDGE24 - Inclusion is Good for Business - May 5-7, 2024 | La Jolla, CA

    Actionable DEI and inclusion strategies from the top diversity, marketing, and business executives driving systemic change.

    BRIDGE24 - Inclusion is Good for Business

    Photo Highlights from BRIDGE24

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    Launched in 2023 with an incredible NPS score of 91.3, the annual BRIDGE 2 ½ day retreat is curated specifically for Chief Diversity Officers, CMOs, CEOs and other senior leaders. Focused on how you can future-proof your business by maximizing inclusion for growth, BRIDGE24 will provide you with a framework of practices steeped in research and business capabilities to build inclusive brands and companies across the workplace and marketplace.

    By unlocking the powerful collaboration between CDOs, CMOs, and CEOs, at the retreat and in your own organization, we will guide you on how to decentralize inclusion by shifting its dependency away from individuals, functions or beliefs to placing it squarely on concrete operating policies, processes, and practices. We will work together to create actionable breakthrough ideas and innovations to forge ahead in dismantling barriers and driving systemic change for every individual to thrive based on who they truly are as valued contributors.

    And, together with our rising stars, we will define the future for the next generation, who are more committed than ever to social causes, racial justice and an expectation that it is the role of companies to make the world a better place.Get ready for an extraordinary retreat where you will walk away invigorated and galvanized to build a more inclusive industry.

    View the 2024 Agenda

    • Sunday, May 5

      • 12:00 PM - 1:00 PM

        Olive Lawn

        BRIDGE Board of Directors Lunch
        BRIDGE Board of Directors Lunch
      • 1:00 PM - 4:00 PM

        Pacifica Ballroom

        BRIDGE Board of Directors Meeting
      • 6:00 PM - 7:00 PM

        Olive Lawn

        Stronger Together Cocktails and Connections
        Cocktails and Connections
      • 7:05 PM - 7:15 PM

        Garden Courtyard

        Welcome to BRIDGE24
      • 7:15 PM - 7:45 PM

        Garden Courtyard

      • 7:45 PM - 9:00 PM

        Garden Courtyard

        Cinco de Mayo Celebration and Dinner

        In partnership with:

        AdsMovil
        Cinco de Mayo Celebration and Dinner
      • 8:45 PM - 9:00 PM

        Garden Courtyard

        The Power of Your Why
        The Power of Your Why
      • 9:00 PM

        Outdoor Lobby and Firepits

        Stronger Together Firepits and Friendships
        Firepits and Friendships
    • Monday, May 6

      • 7:45 AM - 8:45 AM

        Grande

        Breakfast
        Breakfast
      • All Day
        Quiet Room

        In partnership with:

        Publicis Groupe
        Quiet Room
      • 9:00 AM - 9:10 AM

        La Jolla Ballroom

        BRIDGE Board of Directors Chair Welcome
      • 9:10 AM - 9:20 AM

        La Jolla Ballroom

        BRIDGE Welcome
      • 9:20 AM - 9:50 AM

        La Jolla Ballroom

        Session 1: Keynote Fireside Chat
      • 9:50 AM - 10:20 AM

        La Jolla Ballroom

        Session 2A: Inclusion as the new Marketing Metric: Brands are 23 years behind
      • 10:20 AM - 11:00 AM

        La Jolla Ballroom

        Session 2B: Inclusion is Good for Business: Unlock your Brand Growth
      • 11:00 AM - 11:10 AM

        La Jolla Ballroom

        BRIDGE Stories
        BRIDGE Stories
      • 11:10 AM - 11:35 AM

        La Jolla Courtyard

        Stronger Together Mix and Mingle

        In partnership with:

        Nielsen
        Mix and Mingle
      • 11:35 AM - 12:05 PM

        La Jolla Ballroom

        Session 3: The Future of Work: The Impact of GenZ, AI and Hybrid Work
      • 12:05 PM - 12:15 PM

        La Jolla Ballroom

        BRIDGE Stories
        BRIDGE Stories
      • 12:15 PM - 12:55 PM

        La Jolla Ballroom

        Session 4: The Impact of the SCOTUS Affirmative Action Decision and the Dissolution of the US Office of Diversity and Inclusion on Business
      • 1:00 PM - 2:00 PM

        Garden Courtyard

        Lunch
        Lunch
      • 2:10 PM - 3:00 PM
        Workshops In the Round
        • Pacifica Ballroom A

          In the Round: Workshop 1
          How the GenZ generation is driving inclusion with their purchase decision
          Lashawnda Goffin, CEO, Colossus and Maia Ervin, Marketing Executive @ UTA’s Next Gen Practice will facilitate an in the round session to explore proprietary research conducted by Direct Digital Holdings that revealed 81% of Gen Z, the most sought after consumers and diverse demographic in history, emphasize the importance of diverse voices in their decision-making process. The discussion will be centered around how these insights reinforce the need for intentional marketing and media strategies that begin with inclusion as core and not an afterthought and will reveal practices around how marketers and their agencies can drive the change internally.
          Facilitated by:
          Lashawnda Goffin
          Lashawnda Goffin
          CEO
          Maia Ervin
          Maia Ervin
          Marketing Executive, UTA’s Next Gen Practice
          United Talent Agency

          In partnership with:

          Direct Digital Holdings
        • Pacifica Ballroom B

          In the Round: Workshop 2
          How to Drive Positive Community Impact through Diversity, Equity & Inclusion
          JPMorgan Chase executive Justin Grant will facilitate an in the round workshop on how to harness corporate resources to deliver positive, long-term impact for historically underserved communities. In spotlighting JPMorgan Chase’s Advancing Black Pathways strategy as an example, this discussion will provide attendees with a framework for how their companies can deliver meaningful outcomes for the communities they serve.
          Facilitated by:
          Justin Grant
          Justin Grant
          Head of Community Development and National Partnerships
        • Magnolia

          In the Round: Workshop 3
          AI in Advertising: Paving the Way for Diversity, Equity and Inclusion
          Jeremy Fain, CEO and Co-Founder, Cognitiv, and Duryea Ruffins, EVP Strategy, Spark Foundry, will facilitate an in the round workshop on the intersection, implications and opportunities of AI and DEI in advertising. The discussion will be centered around how the power of AI can be harnessed to create more inclusive advertising campaigns, how to manage against biases and why a DEI-centric approach is essential for effective business planning and data strategy.
          Facilitated by:
          Jeremy Fain
          Jeremy Fain
          CEO & Co-Founder
          Duryea Ruffins
          Duryea Ruffins
          Executive VP of Strategy
      • 3:05 PM - 3:55 PM
        Workshops In the Round
        • Pacifica Ballroom A

          In the Round: Workshop 4
          Making Advertising more Inclusive and Accessible for all in a Few Easy Steps
          Meredith Brace, CMO, XR Extreme Reach will facilitate an in the round workshop exploring how people with differing abilities are too often overlooked when brands create and distribute their ads. You will hear how P&G changed this by making all of their ads inclusive around the world and discuss how we can all make steps in the same direction.
          Facilitated by:
          Meredith Brace
          Meredith Brace
          Chief Marketing Officer
        • Pacifica Ballroom B

          In the Round: Workshop 5
          The Power of Inclusive Creative and Innovation

          Yin Woon Rani, CEO, MilkPEP and award winning Executive Creative Director at GALE, Geoff Edwards will facilitate an in the round workshop on the power of inclusive creative and innovation to shift mindsets and sell more products. While the industry is an astounding 23 years behind in representation, MilkPEP and Gale have created forward thinking campaigns that are intentional and consistent in celebrating diversity in race, body types, physical abilities, sexual orientation and more. This commitment has catapulted MilkPEP to take its rightful position as one of the most inclusive creative brands in the global marketing industry.

          Milk and cookies will be served!

          Facilitated by:
          Yin Woon Rani
          Yin Woon Rani
          CEO/CMO
          Geoff Edwards
          Geoff Edwards
          Managing Director, Creative
        • Magnolia

          In the Round: Workshop 6
          Ripped from the Headlines
          Elise James-DeCruise, Chief Equity Officer, Ad Council and Lou Paskalis, Chief Strategy Officer Ad Fontes Media will facilitate an in the round discussion around what we can do as leaders to address complicated global topics, foster inclusion, increase transparency and build trust within the workforce, workplace, marketplace and community.
          Facilitated by:
          Elise James-DeCruise
          Elise James-DeCruise
          Chief Equity Officer
          Lou Paskalis
          Lou Paskalis
          Chief Strategy Officer
      • 3:55 PM - 4:10 PM

        Outside Pacifica Ballroom

        Stronger Together Mix and Mingle

        In partnership with:

        Nielsen
        Mix and Mingle
      • 4:10 PM - 5:00 PM
        Stronger Together Community Sessions
        • Pacifica Ballroom A

          Session 1
          DEI Leaders
          Facilitated by:
          Valerie Irick Rainford
          Valerie Irick Rainford
          CEO
        • Pacifica Ballroom B

          Session 2
          Marketing and Business Leaders
          Facilitated by:
          Lori Goode
          Lori Goode
          Chief Marketing Officer
        • Magnolia

          Session 3
          Rising Stars
          Facilitated by:
          Sheryl Daija
          Sheryl Daija
          CEO & Founder
      • 5:00 PM - 6:00 PM
        Your Time
      • 6:00 PM - 7:00 PM

        Caretaker's Lawn

        Stronger Together Cocktails and Connections

        In partnership with:

        Gallo
        Cocktails and Connections
      • 7:00 PM - 9:00 PM

        Garden Courtyard

        Cultural Immersion Dinner

        In partnership with:

        Discover
        Cultural Immersion Dinner
      • 9:00 PM

        Outdoor Lobby and Firepits

        Stronger Together Firepits and Friendships
        Firepits and Friendships
    • Tuesday, May 7

      • 7:45 AM - 8:45 AM

        Grande

        Breakfast
        Breakfast
      • All Day
        Quiet Room

        In partnership with:

        Publicis Groupe
        Quiet Room
      • 9:00 AM - 9:05 AM
        BRIDGE Welcome Remarks
      • 9:05 AM - 9:40 AM

        La Jolla Ballroom

      • 9:40 AM - 10:10 AM

        La Jolla Ballroom

        Session 2: An open mic session with BRIDGE24 Rising Stars: The Future of Inclusion and Equity
      • 10:10 AM - 10:40 AM

        La Jolla Ballroom

        Session 3: The Future of Inclusive Marketing is Now: Achieve your Brand's Full Growth Potential
      • 10:40 AM - 11:10 AM

        La Jolla Garden

        Stronger Together Mix and Mingle

        In partnership with:

        Nielsen
        Mix and Mingle
      • 11:10 AM - 11:40 AM

        La Jolla Ballroom

        Session 4: Embedding Inclusion in Product Development is no Longer a Choice, It is a Necessity
      • 11:40 AM - 12:05 PM

        La Jolla Ballroom

        Session 5: Workshops in the Round Icebreakers: Top 3 Takeaways
        Wiley Davi, PhD
        In the Round Icebreakers Facilitated by:
        Wiley Davi, PhD
        BRIDGE Facilitator and Professor
      • 12:05 PM - 12:30 PM

        La Jolla Ballroom

        Session 5a: Workshops in the Round Icebreakers: Top 3 Takeaways
      • 12:30 PM - 12:45 PM

        La Jolla Ballroom

        Session 5b: Workshops in the Round Icebreakers: Top 3 Takeaways
      • 12:45 PM - 1:00 PM

        La Jolla Ballroom

        Closing Remarks
      • 1:00 PM - 2:00 PM
        Grab and Go Picnic Lunch
        Grab and Go Picnic Lunch
      • 2:30 PM - 4:30 PM
        Activities
        • Wine Tasting
          Wine Tasting
          Join Jennifer Wall – native Californian and mother of three and winemaker – for a delicious exploration of Barefoot wines. With her boundless curiosity, creativity and good vibes, Jen has racked up more than 10,000 medals and countless accolades for her easy-to-enjoy wines. Barefoot has been a proud, committed ally of the LGBTQIA+ community since 1988!
        • La Jolla Sea Cave Kayaking
          La Jolla Sea Cave Kayaking
          Join on an adventure within a marine ecological reserve that contains five distinct marine environments in less than 2 square miles making it one of the most unique stretches of coastline in California! And if conditions are safe, you will get the opportunity to kayak through one of the oldest caves! (Participation is limited - first come basis)
        • Arts & Crafts
          Arts & Crafts
          Create your very own smash artwork with renowned artist Marina Tselner! We will draw, decorate, doodle, paint and collage something special that you can take home to remember your time at BRIDGE24. No planning required – we’ll supply all the materials for you to design to your heart’s content!

    2024 Speakers Include

    Bertice Berry
    Dr. Bertice Berry
    Sociologist and Best-Selling Author, Named Comedian of The Year, Lecturer of the Year and Entertainer of the Year
    Clarence B. Jones
    Dr. Clarence B. Jones
    MLK Speechwriter, Author, Director, Institute For Nonviolence and Social Justice and Chairman,
    Spill The Honey Foundation
    Sesha Joi Moon
    Dr. Sesha Joi Moon
    former Chief Diversity Officer, House of Representatives for the 117th and 118th Congresses
    Madison Tevlin
    Madison Tevlin
    Actor, Host, Model & Advocate
    Ziad Ahmed
    Ziad Ahmed
    Head of Next Gen
    United Talent Agency
    Joy Allen-Altimare
    Joy Allen-Altimare
    Global Chief Marketing Officer
    Amy Benford
    Amy Benford
    Vice President, GM Integrated Marketing & Advanced Advertising
    Brianne Boles-Marshall
    Brianne Boles-Marshall
    Diversity-Driven & Ethical Media Strategies Lead
    Meredith Brace
    Meredith Brace
    Chief Marketing Officer
    Shamayne Braman
    Shamayne Braman
    Chief People Officer
    Tony Coles
    Tony Coles
    President, Black Information Network
    Jessica Golden Cortes
    Jessica Golden Cortes
    Partner, Labor + Employment Group
    Wiley Davi, PhD
    Wiley Davi, PhD
    BRIDGE Facilitator and Professor
    Geoff Edwards
    Geoff Edwards
    Managing Director, Creative
    Maia Ervin
    Maia Ervin
    Marketing Executive, UTA’s Next Gen Practice
    United Talent Agency
    Jeremy Fain
    Jeremy Fain
    CEO & Co-Founder
    Walter T. Geer
    Walter T. Geer
    Chief Creative Officer, Innovation North America
    Lashawnda Goffin
    Lashawnda Goffin
    CEO
    Gloria Goins
    Gloria Goins
    Chief Diversity, Equity and Inclusion Officer
    Lori Goode
    Lori Goode
    Chief Marketing Officer
    Justin Grant
    Justin Grant
    Head of Community Development and National Partnerships
    Damien Hooper-Campbell
    Damien Hooper-Campbell
    Chief Impact Officer
    Elise James-DeCruise
    Elise James-DeCruise
    Chief Equity Officer
    Jwesley Johnson
    Jwesley Johnson
    Marketing Manager, Store Experience Marketing
    Emile Khader
    Emile Khader
    Former VP Strategy, Insights and Analytics,
    Amy Lund
    Amy Lund
    VP Marketing & Media Investment
    George-Axelle Broussillon Matschinga
    George-Axelle Broussillon Matschinga
    Vice President of Diversity, Equity & Inclusion
    Ronald Mendez
    Ronald Mendez
    EVP Cultural Investment & Strategy Lead
    Jennifer Murillo
    Jennifer Murillo
    SVP, Chief Marketing Officer
    Lou Paskalis
    Lou Paskalis
    Chief Strategy Officer
    Valerie Irick Rainford
    Valerie Irick Rainford
    CEO
    Jessica Ricaurte
    Jessica Ricaurte
    Chief Revenue Officer
    Dr. Omar Rodríguez-Vilá
    Dr. Omar Rodríguez-Vilá
    Professor in the Practice of Marketing and the Director of Education / Business & Society Institute, Goizueta Business School
    Duryea Ruffins
    Duryea Ruffins
    Executive VP of Strategy
    Sandra Sims-Williams
    Sandra Sims-Williams
    Chief Business Inclusion, Impact and Belonging Officer
    Randi Stipes
    Randi Stipes
    Chief Marketing Officer
    Jennifer Warren
    Jennifer Warren
    VP, Global Brand Marketing and Communications
    Geraldine White
    Geraldine White
    Founder and CEO
    Identity & Impact
    Jonita Wilson
    Jonita Wilson
    Former Chief Diversity Officer
    Yin Woon Rani
    Yin Woon Rani
    CEO/CMO
    Kenji Yoshino
    Kenji Yoshino
    Chief Justice Earl Warren Professor of Constitutional Law

    Who should attend BRIDGE24

    At BRIDGE we are committed to bringing together diversity, marketing and business leaders to unlock a powerful collaboration to drive real change.

    Please join us if you’re a:


    Why Sponsor Bridge 2024

    Give Back with Authentic Cultural Experiences and Thought Leadership Opportunities

    In keeping with our mission to make the world a better place, every BRIDGE partnership package is curated intentionally and thoughtfully.

    • Products, swag, giveaways support an underrepresented community or charitable organization
    • Experiences are curated to authentically celebrate diverse cultures
    • Activities are designed in support of the community

    Who’s Your RISING STAR?

    BRIDGE24 is where ideas flow, connections are made, and the future of inclusion as a business strategy is shaped. With your registration, you can nominate a RISING STAR to join our annual retreat and give them the experience of a lifetime. Eligible candidates should represent an underrepresented community, have 5-7 years of impactful experience, and be eager to contribute their unique perspectives to our community.

    Send your nomination by March 22, 2024. Act fast, just 5 spots left!

    Our 2024 Steering Committee

    Co-Chair
    Jonita Wilson
    Jonita Wilson
    Former Chief Diversity Officer
    Co-Chair
    Jessica Ricaurte
    Jessica Ricaurte
    Chief Revenue Officer
    Peter Blacker
    Peter Blacker
    Former EVP, Streaming & Data Products, Head of Diversity, Equity & Inclusion, Advertising & Partnerships
    Lori Goode
    Lori Goode
    Chief Marketing Officer
    Diana Haussling
    Diana Haussling
    SVP - GM, Consumer Experience & Growth
    Yin Woon Rani
    Yin Woon Rani
    CEO/CMO
    Randi Stipes
    Randi Stipes
    Chief Marketing Officer
    Leslie Waller
    Leslie Waller
    Former VP, Marketing
    Jennifer Warren
    Jennifer Warren
    VP, Global Brand Marketing and Communications
    Mark Walker
    Mark Walker
    Co-Founder, Chairman and CEO

    BRIDGE24 Attendees Include

    BRIDGE24 Partners

    adsmovil
    discover
    fidelity
    indeed
    cognitiv
    directdigital
    jpmorganchase
    milkpep
    extreme-reach
    gallo
    hilton
    nielsen
    publicisgroupe
    adcouncil
    canela

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