Built for Knowledge.
Applied for Impact.
The BRIDGE Edge Academy offers a suite of certified educational experiences designed to equip DEI and business leaders with the capabilities to embed inclusion into strategy, execution, and outcomes. Developed and delivered in partnership with leading academics and industry experts, each experience builds functional fluency in the disciplines where inclusive business practice matters most.
WHY IT MATTERS
Embedding Capability Across Business
To drive performance, companies need leaders who can connect culture to commerce and turn inclusion into business advantage. The Edge Academy exists to close capability gaps across functions and transform inclusion into an enterprise core competency.
Launch Timeline
Edge Academy is currently in development. Our first course will launch in 2025, starting with Marketing for DEI Leaders — with additional tracks to follow.
Strategic Focus
Connect culture to commerce with evidence-based frameworks
Measurable Impact
Learn to quantify and communicate inclusion outcomes
Cross-Functional
Build fluency across marketing, product, data, and more
Certification
Earn BRIDGE credentials recognized across the industry
Course Preview
Marketing for DEI Leaders
Instructor: Dr. Omar Rodriguez-Vilá, Professor of Marketing, Emory University
Marketing for DEI Leaders is an executive education experience designed to equip inclusion leaders with a strong foundation in marketing strategy, structure, and investment decisions. The course prepares DEI executives to be more confident and effective collaborators — working alongside marketing teams to integrate inclusion into marketplace activity in ways that are strategic, measurable, and credible.
Participants receive a BRIDGE certification upon completion.
WHAT COMES NEXT
Future tracks will focus on product development, investor relations, data and AI, and more — all built to develop the cross-functional fluency inclusion leaders need to lead across the business.
Product Development
Embedding inclusion in product strategy and design
Investor Relations
Communicating inclusion value to stakeholders
Data & AI
Ensuring algorithmic fairness and inclusive innovation
Performance Management
Measuring and optimizing inclusive outcomes
More tracks coming in 2025 and beyond
STEERING COMMITTEE
Co-Chair
CEO/CMO
Co-Chair
Vice President of Diversity, Equity & Inclusion
Head of Diversity, Equity & Inclusion
Vice President, Community Engagement & Belonging
Chief Marketing Officer
Customer Experience Evangelist
President, JLC Ventures
Senior Fellow
Head of Inclusion & Impact
Chief Revenue Officer
Founder and CEO
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