BRIDGE is the first independent trade group for the global marketing industry focused on turning inclusion into growth — by embedding it across the systems that drive business performance, innovation, and relevance.

We unite DEI leaders, marketers, business executives, and platform partners to close systemic gaps across the workplace, workforce, and marketplace. Our membership spans brands, agencies, media companies, technology enablers, and solution providers — all committed to building more inclusive business practices.

BRIDGE stands for:
Belonging. Representation. Inclusion. Diversity. Growth. Equity.
Our name is both an acronym and a mandate — a call to transform inclusion from a siloed initiative into a shared, measurable, enterprise-wide capability.

Through proprietary tools like IMAX — the Inclusive Market Advantage Index — BRIDGE helps companies assess and advance their inclusion maturity across six business-critical domains. Our research, action groups, and learning communities help members drive internal change and shape new standards across the industry.