Turning Inclusion Into Growth

Founded in 2022, BRIDGE is the first independent trade group for the global marketing industry turning inclusion into growth by connecting workplace culture with marketplace impact.

We work with brands, agencies, media platforms, and technology companies to close systemic gaps across the workplace, workforce, and marketplace. By embedding inclusion into the systems that drive performance, innovation, and relevance, BRIDGE equips leaders to compete harder, lead smarter, and grow faster — while reducing risk and building long-term resilience in the face of rising volatility.

BRIDGE helps organizations future-proof their business with inclusion as a measurable capability for growth.

BRIDGE Values Framework

Anchored in Four Strategic Priorities

1
Meet the Moment & Lead with Clarity

Project FORWARD is our weekly leadership briefing delivering real-time guidance on executive orders, proxy trends, legal risk, and public sentiment — helping leaders navigate complexity with confidence.

2
Build Inclusive Culture & Market Impact

IMAX — the Inclusive Market Advantage Index — provides the structure, measurement, and roadmap companies need to embed inclusion as a business capability that drives performance and reduces risk.

3
Embed Capability Across the Business

The BRIDGE Edge Academy delivers a suite of certified educational experiences designed to elevate the ability of DEI and business leaders to drive business outcomes through inclusion. Developed in collaboration with — and delivered by — leading academics and educators.

4
Drive Alignment & Collaboration

Through BRIDGE26, monthly calls, and cross-functional working groups, we bring together leaders across marketing, business, and DEI to align around shared action and accountability.

Board of Directors

Senior leaders committed to driving systemic change across the media and marketing industry.

Meet Our Leaders

Steering Commit‌tees

Developing research initiatives, leadership & learning, and setting the industry’s pioneering ageda to provide actionable insights that drive systemic change.

Learn About Committees

Get Involved

Connect with BRIDGE to learn more about our initiatives and how your organization can be part of turning inclusion into growth.

How to Join

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