Turning Inclusion Into Growth

Founded in 2022, BRIDGE is the first independent trade group for the global marketing industry focused on embedding inclusion across the systems that drive business performance, innovation, and relevance.

BRIDGE is both an acronym and a mandate:
Belonging, Representation, Inclusion, Diversity — leading to Growth, and grounded in Equity.

We work with brands, agencies, media platforms, and technology companies to align workplace culture with marketplace impact — helping organizations close systemic gaps across the workplace, workforce, and marketplace. BRIDGE equips leaders to compete harder, lead smarter, and grow faster — while reducing risk and building long-term resilience.

As leaders navigate rising volatility, scrutiny, and margin pressure, BRIDGE helps organizations close systemic gaps across the workplace, workforce, and marketplace — empowering them to compete harder, lead smarter, and grow faster.

BRIDGE Values Framework

BRIDGE's work is anchored in four strategic priorities

1
Meeting the Moment & Leading with Clarity

Project FORWARD is our weekly leadership briefing delivering real-time guidance on executive orders, proxy trends, legal risk, and public sentiment — helping leaders navigate complexity with confidence.

2
Building Inclusive Culture & Market Impact

BRIDGE IMAX — the Inclusive Market Advantage Index — provides the structure, measurement, and roadmap companies need to embed inclusion as a business capability that drives performance and reduces risk.

3
Embedding Capability Across the Business

The BRIDGE Edge Academy delivers a suite of certified educational experiences designed to elevate the ability of DEI and business leaders to drive business outcomes through inclusion. Developed in collaboration with — and delivered by — leading academics and educators.

4
Community & Collective Power

Through BRIDGE26, monthly calls, and cross-functional working groups, we align a connected community of marketing, business, and DEI leaders around shared action and accountability.

Board of Directors

Senior leaders committed to driving systemic change across the media and marketing industry.

Meet Our Leaders

Steering Commit‌tees

Developing research initiatives, leadership & learning, and setting the industry’s pioneering ageda to provide actionable insights that drive systemic change.

Learn About Committees

Get Involved

Connect with BRIDGE to learn more about our initiatives and how your organization can be part of turning inclusion into growth.

How to Join

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