Sheryl Daija, Dr. Omar Rodríguez-Viláin BRIDGE Webinar SeriesBRIDGE Webinar Series: Understanding Inclusion: Find Use Cases, Not Business Cases
Omar Rodríguez-Vilá, PhD, Professor of Marketing Practice at Emory University’s Goizueta Business School presents insights from proprietary research on inclusion as a brand benefit and its impact on engagement and purchase intent. Hosted by Sheryl Daija, CEO & Founder of BRIDGE. ...watch now
inclusion
45 min view•June 17, 2024
- Sheryl Daijain BRIDGE BUZZ
Stronger Together: Joy Into Action
It's been just about a month since our BRIDGE24 retreat, and my heart remains grateful for the inspiration, connections, and joy I shared with all who were there. Along with our guests, I had the extraordinary fortune to be graced by Dr. Bertrice Berry's reminder to "always clean the light," to be activated by Prof. Kenji Yoshino's and Dr. Sesha Joi Moon's urgent alarm over the political landscape, and inspired by Dr. Omar Rodriguez-Vilá's presentation of ground-breaking research proving that inclusion is good for business. ...read more
bridge24
4 min read•June 13, 2024
- Sheryl Daijain BRIDGE BUZZ
A Bridge to Growth
Spring is my favorite time of the year. Here in San Diego, the rainy season winds down, the temperatures start to go up, and our blue skies get even bluer. It's also the busiest and most exciting season for all of us at BRIDGE. In April, we celebrated our second anniversary as the only independent, action-oriented, purpose-driven DEI trade group for the global marketing industry. And, from May 5 to May 7, we're hosting our second annual retreat, BRIDGE24, a one-of-a-kind gathering for the brightest minds in DEI, marketing, and business inclusion. (The retreat has sold out.) ...read more
bridge24
growth
2 min read•May 2, 2024
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Sheryl Daija, Deidre Smalls-Landauin BRIDGE BUZZIntegrating DEI as a Core Business Strategy
As we continue to navigate the challenges and opportunities of the DEI landscape, we must integrate DEI as a core business strategy. This means that we must ensure that our business model and operations are aligned with the DEI principles and values. Let's delve into the top 5 DEI principles and how they can be integrated into our business strategy. ...read more
marketing
6 min read•December 11, 2023
Louis Jonesin BRIDGE BUZZNavigating the New Era of Brand Safety & DEI
In an insightful conversation with Louis Jones, CMO of the Brand Safety Institute, we delve into the evolving interplay between brand safety and Diversity, Equity, and Inclusion (DEI). Jones offers a comprehensive perspective on these pivotal topics shaping the advertising and media landscape. ...read more
brand safety
6 min read•November 28, 2023
- Dr. Omar Rodríguez-Vilá
Championing Inclusion
Today, we had the pleasure of speaking with Dr. Omar Rodriguez-Vila, a distinguished Professor in the Practice of Marketing at Goizueta Business School, Emory University. Our discussion centers around the concepts of inclusion, diversity, and equity in the marketplace and the workplace, and how brands can effectively serve underrepresented communities. Let's delve into his unique insights! ...read more
research
6 min read•October 10, 2023
Jonita Wilsonin BRIDGE BUZZDEI is Everyones Job
Diversity, Equity, and Inclusion (DEI) is a concept that has gained much attention in the corporate world, yet many still question its relevance and impact. To shed light on this, we have here Jonita Wilson, the Chief Diversity Officer at Discover Financial, who believes that DEI is not just the responsibility of chief diversity officers but is a company-wide job. ...read more
marketing
6 min read•October 10, 2023
Jennifer Warrenin BRIDGE BUZZRising Diverse Voices
We're delighted to have Jennifer Warren, VP, Global Brand Marketing, Strategy, and Creative at Indeed, to discuss the company's groundbreaking initiative aimed at enhancing diversity and inclusion within the realm of Hollywood and filmmaking. Jennifer offers enlightening insights into the conception, impact, and broader societal implications of the Rising Voices program. ...read more
diversity
4 min read•October 10, 2023
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