BRIDGE Blog


  • Sheryl Daija
    Sheryl Daija
    in BRIDGE BUZZ

    Best Practices to Support Employees in the Election Cycle

    With the anniversary of October 7 just past and voters heading to the polls in a little over a month for what is likely THE MOST important election of our lifetimes, regardless of what side one is on, this is undoubtedly a divisive and stressful time for most everyone. Tensions are high, and the mandate of no politics in the workplace is no longer a reality. ...read more

    elections

    5 min read
    October 1, 2024
    Best Practices to Support Employees in the Election Cycle

  • Sheryl Daija Jessica Ricaurte
    Sheryl Daija, Jessica Ricaurte
    in BRIDGE BUZZ

    How to Leverage the Hispanic Market for Growth

    As we approach Hispanic Heritage Month, I had the distinct pleasure of talking to Jessica Ricaurte, Chief Revenue Officer at Adsmovil – The Hispanic Mobile Ads Network - and a BRIDGE Board Member about what this month means to her. The timeframe of Hispanic Heritage month split between two months - September 15 to October 15- is significant because many Central American countries celebrate their independence days within these dates, beginning on September 15 with Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua and many other victories are celebrated in both months. ...read more

    hispanic heritage month

    inclusion

    growth

    5 min read
    September 10, 2024
    How to Leverage the Hispanic Market for Growth

  • Sheryl Daija
    Sheryl Daija
    in BRIDGE BUZZ

    Women Take Center Stage in August

    August is upon us which, in the US, usually means summer vacations, overflowing vegetable gardens, and readying for back to school. It's also the month for Women's Equality Day when, on August 26, we commemorate the heroic women who fought for our right to vote and we reaffirm our commitment to equality under the law. ...read more

    women's equality

    leadership

    inclusion

    1 min read
    August 6, 2024
    Women Take Center Stage in August

  • Sheryl Daija
    Sheryl Daija
    in BRIDGE BUZZ

    Inclusion and the 2024 US Elections

    I'm back from an energizing and productive week in Cannes, where I had the privilege to represent BRIDGE at the International Festival of Creativity. I was grateful to find widespread interest in our message of "Inclusion is good for business" and humbled by the outreach from other attendees to connect and learn more. The experience left me optimistic for the future of BRIDGE's mission! ...read more

    inclusion

    elections

    project2025

    1 min read
    July 2, 2024
    Inclusion and the 2024 US Elections

  • Sheryl Daija Dr. Omar Rodríguez-Vilá
    Sheryl Daija, Dr. Omar Rodríguez-Vilá
    in BRIDGE Webinar Series

    BRIDGE Webinar Series: Understanding Inclusion: Find Use Cases, Not Business Cases

    Omar Rodríguez-Vilá, PhD, Professor of Marketing Practice at Emory University’s Goizueta Business School presents insights from proprietary research on inclusion as a brand benefit and its impact on engagement and purchase intent. Hosted by Sheryl Daija, CEO & Founder of BRIDGE. ...watch now

    inclusion

    45 min view
    June 17, 2024
    BRIDGE Webinar Series: Understanding Inclusion: Find Use Cases, Not Business Cases

  • Sheryl Daija
    Sheryl Daija
    in BRIDGE BUZZ

    Stronger Together: Joy Into Action

    It's been just about a month since our BRIDGE24 retreat, and my heart remains grateful for the inspiration, connections, and joy I shared with all who were there. Along with our guests, I had the extraordinary fortune to be graced by Dr. Bertrice Berry's reminder to "always clean the light," to be activated by Prof. Kenji Yoshino's and Dr. Sesha Joi Moon's urgent alarm over the political landscape, and inspired by Dr. Omar Rodriguez-Vilá's presentation of ground-breaking research proving that inclusion is good for business. ...read more

    bridge24

    4 min read
    June 13, 2024
    Stronger Together: Joy Into Action

  • Sheryl Daija
    Sheryl Daija
    in BRIDGE BUZZ

    A Bridge to Growth

    Spring is my favorite time of the year. Here in San Diego, the rainy season winds down, the temperatures start to go up, and our blue skies get even bluer. It's also the busiest and most exciting season for all of us at BRIDGE. In April, we celebrated our second anniversary as the only independent, action-oriented, purpose-driven DEI trade group for the global marketing industry. And, from May 5 to May 7, we're hosting our second annual retreat, BRIDGE24, a one-of-a-kind gathering for the brightest minds in DEI, marketing, and business inclusion. (The retreat has sold out.) ...read more

    bridge24

    growth

    2 min read
    May 2, 2024
    A Bridge to Growth

  • Sheryl Daija Deidre Smalls-Landau
    Sheryl Daija, Deidre Smalls-Landau
    in BRIDGE BUZZ

    Integrating DEI as a Core Business Strategy

    As we continue to navigate the challenges and opportunities of the DEI landscape, we must integrate DEI as a core business strategy. This means that we must ensure that our business model and operations are aligned with the DEI principles and values. Let's delve into the top 5 DEI principles and how they can be integrated into our business strategy. ...read more

    marketing

    6 min read
    December 11, 2023
    Integrating DEI as a Core Business Strategy

  • Louis Jones
    Louis Jones
    in BRIDGE BUZZ

    Navigating the New Era of Brand Safety & DEI

    In an insightful conversation with Louis Jones, CMO of the Brand Safety Institute, we delve into the evolving interplay between brand safety and Diversity, Equity, and Inclusion (DEI). Jones offers a comprehensive perspective on these pivotal topics shaping the advertising and media landscape. ...read more

    brand safety

    6 min read
    November 28, 2023
    Navigating the New Era of Brand Safety & DEI

  • Dr. Omar Rodríguez-Vilá
    Dr. Omar Rodríguez-Vilá

    Championing Inclusion

    Today, we had the pleasure of speaking with Dr. Omar Rodriguez-Vila, a distinguished Professor in the Practice of Marketing at Goizueta Business School, Emory University. Our discussion centers around the concepts of inclusion, diversity, and equity in the marketplace and the workplace, and how brands can effectively serve underrepresented communities. Let's delve into his unique insights! ...read more

    research

    6 min read
    October 10, 2023
    Championing Inclusion

  • Jonita Wilson
    Jonita Wilson
    in BRIDGE BUZZ

    DEI is Everyones Job

    Diversity, Equity, and Inclusion (DEI) is a concept that has gained much attention in the corporate world, yet many still question its relevance and impact. To shed light on this, we have here Jonita Wilson, the Chief Diversity Officer at Discover Financial, who believes that DEI is not just the responsibility of chief diversity officers but is a company-wide job. ...read more

    marketing

    6 min read
    October 10, 2023
    DEI is Everyones Job

  • Jennifer Warren
    Jennifer Warren
    in BRIDGE BUZZ

    Rising Diverse Voices

    We're delighted to have Jennifer Warren, VP, Global Brand Marketing, Strategy, and Creative at Indeed, to discuss the company's groundbreaking initiative aimed at enhancing diversity and inclusion within the realm of Hollywood and filmmaking. Jennifer offers enlightening insights into the conception, impact, and broader societal implications of the Rising Voices program. ...read more

    diversity

    4 min read
    October 10, 2023
    Rising Diverse Voices

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