Wiley Davi, PhDin BRIDGE ResourcesDownload: Project 2025 Resources
At the request of the industry, BRIDGE has created the Project 2025 Quick Read and Project 2025 Primer documents to help provide education on its contents and potential implications to employees and business. These resources address the most relevant aspects of Project 2025. ...read more
project2025
inclusion
elections
October 22, 2024
Sheryl Daijain BRIDGE BUZZBest Practices to Support Employees in the Election Cycle
With the anniversary of October 7 just past and voters heading to the polls in a little over a month for what is likely THE MOST important election of our lifetimes, regardless of what side one is on, this is undoubtedly a divisive and stressful time for most everyone. Tensions are high, and the mandate of no politics in the workplace is no longer a reality. ...read more
elections
5 min read•October 1, 2024
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Sheryl Daija, Jessica Ricaurtein BRIDGE BUZZHow to Leverage the Hispanic Market for Growth
As we approach Hispanic Heritage Month, I had the distinct pleasure of talking to Jessica Ricaurte, Chief Revenue Officer at Adsmovil – The Hispanic Mobile Ads Network - and a BRIDGE Board Member about what this month means to her. The timeframe of Hispanic Heritage month split between two months - September 15 to October 15- is significant because many Central American countries celebrate their independence days within these dates, beginning on September 15 with Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua and many other victories are celebrated in both months. ...read more
hispanic heritage month
inclusion
growth
5 min read•September 10, 2024
- Sheryl Daijain BRIDGE BUZZ
Women Take Center Stage in August
August is upon us which, in the US, usually means summer vacations, overflowing vegetable gardens, and readying for back to school. It's also the month for Women's Equality Day when, on August 26, we commemorate the heroic women who fought for our right to vote and we reaffirm our commitment to equality under the law. ...read more
women's equality
leadership
inclusion
1 min read•August 6, 2024
- Sheryl Daijain BRIDGE BUZZ
Inclusion and the 2024 US Elections
I'm back from an energizing and productive week in Cannes, where I had the privilege to represent BRIDGE at the International Festival of Creativity. I was grateful to find widespread interest in our message of "Inclusion is good for business" and humbled by the outreach from other attendees to connect and learn more. The experience left me optimistic for the future of BRIDGE's mission! ...read more
inclusion
elections
project2025
1 min read•July 2, 2024
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Sheryl Daija, Dr. Omar Rodríguez-Viláin BRIDGE Webinar SeriesBRIDGE Webinar Series: Understanding Inclusion: Find Use Cases, Not Business Cases
Omar Rodríguez-Vilá, PhD, Professor of Marketing Practice at Emory University’s Goizueta Business School presents insights from proprietary research on inclusion as a brand benefit and its impact on engagement and purchase intent. Hosted by Sheryl Daija, CEO & Founder of BRIDGE. ...watch now
inclusion
45 min view•June 17, 2024
- Sheryl Daijain BRIDGE BUZZ
Stronger Together: Joy Into Action
It's been just about a month since our BRIDGE24 retreat, and my heart remains grateful for the inspiration, connections, and joy I shared with all who were there. Along with our guests, I had the extraordinary fortune to be graced by Dr. Bertrice Berry's reminder to "always clean the light," to be activated by Prof. Kenji Yoshino's and Dr. Sesha Joi Moon's urgent alarm over the political landscape, and inspired by Dr. Omar Rodriguez-Vilá's presentation of ground-breaking research proving that inclusion is good for business. ...read more
bridge24
4 min read•June 13, 2024
- Sheryl Daijain BRIDGE BUZZ
A Bridge to Growth
Spring is my favorite time of the year. Here in San Diego, the rainy season winds down, the temperatures start to go up, and our blue skies get even bluer. It's also the busiest and most exciting season for all of us at BRIDGE. In April, we celebrated our second anniversary as the only independent, action-oriented, purpose-driven DEI trade group for the global marketing industry. And, from May 5 to May 7, we're hosting our second annual retreat, BRIDGE24, a one-of-a-kind gathering for the brightest minds in DEI, marketing, and business inclusion. (The retreat has sold out.) ...read more
bridge24
growth
2 min read•May 2, 2024
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Sheryl Daija, Deidre Smalls-Landauin BRIDGE BUZZIntegrating DEI as a Core Business Strategy
As we continue to navigate the challenges and opportunities of the DEI landscape, we must integrate DEI as a core business strategy. This means that we must ensure that our business model and operations are aligned with the DEI principles and values. Let's delve into the top 5 DEI principles and how they can be integrated into our business strategy. ...read more
marketing
6 min read•December 11, 2023
Louis Jonesin BRIDGE BUZZNavigating the New Era of Brand Safety & DEI
In an insightful conversation with Louis Jones, CMO of the Brand Safety Institute, we delve into the evolving interplay between brand safety and Diversity, Equity, and Inclusion (DEI). Jones offers a comprehensive perspective on these pivotal topics shaping the advertising and media landscape. ...read more
brand safety
6 min read•November 28, 2023
- Dr. Omar Rodríguez-Vilá
Championing Inclusion
Today, we had the pleasure of speaking with Dr. Omar Rodriguez-Vila, a distinguished Professor in the Practice of Marketing at Goizueta Business School, Emory University. Our discussion centers around the concepts of inclusion, diversity, and equity in the marketplace and the workplace, and how brands can effectively serve underrepresented communities. Let's delve into his unique insights! ...read more
research
6 min read•October 10, 2023
Jonita Wilsonin BRIDGE BUZZDEI is Everyones Job
Diversity, Equity, and Inclusion (DEI) is a concept that has gained much attention in the corporate world, yet many still question its relevance and impact. To shed light on this, we have here Jonita Wilson, the Chief Diversity Officer at Discover Financial, who believes that DEI is not just the responsibility of chief diversity officers but is a company-wide job. ...read more
marketing
6 min read•October 10, 2023
Jennifer Warrenin BRIDGE BUZZRising Diverse Voices
We're delighted to have Jennifer Warren, VP, Global Brand Marketing, Strategy, and Creative at Indeed, to discuss the company's groundbreaking initiative aimed at enhancing diversity and inclusion within the realm of Hollywood and filmmaking. Jennifer offers enlightening insights into the conception, impact, and broader societal implications of the Rising Voices program. ...read more
diversity
4 min read•October 10, 2023
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