Voices of Inclusion Research
The proprietary Voices of Inclusion research is focused on uncovering the inequities that show up in the marketplace for underrepresented communities including pricing, product availability and services.
Given the critical role that brands play in influencing cultural change, there is a heightened awareness and motivation among business leaders to expand opportunities to advance diversity, inclusion and equity in their organizations and in their marketplace actions. However, the lack of measurable standards can result in brand leaders feeling compelled to act but unclear or unable to proceed in authentic and impactful ways.
This unique approach will help guide leaders on what actions and practices are needed in their specific context to make real progress towards sustainable racial equity.
The Voices of Inclusion research is being conducted In partnership with an Academic Team from Emory University, Indiana University and the University of Georgia.
As an outcome of the research BRIDGE will create an industry assessment tool to be used by organizations to help determine their own gaps.
The Learning Agenda
- Uncover the brand, talent, and community management systems at play that prevent progress in racial equity, diversity, and inclusion.
- Identify successful policies, practices, and procedures that could be applied to change the traditional (or established) system and advance a brand’s BRIDGE agenda.
- Make the practices and policies available in ways that enable brand leaders to assess their current brand performance, formulate strategies and plans to advance their BRIDGE practices and measure progress.
- Measure the level of BRIDGE practices across brands and understand its impact on key performance indicators such as growth, customer relations, and brand equity.